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Most Technical in Sales and most Commercial in Product
Our DNA
Born in Athens and operating across four countries with a fully remote and asynchronous team, Slash is a dynamic business acceleration agency dedicated to empowering businesses to embark on the next phase of their journey. With clients spanning two continents, our mission is clear: to pave the path for business success through the adoption of best market practices and innovative technology.
At the core of our agency lies a unique blend of technical expertise and commercial acumen. Our team excels in the art of sales, marketing, and business development, leveraging deep knowledge of technology and products to drive commercial success.
With a wealth of experience and skills, we specialize in understanding complex technical concepts and translating them into compelling business and sales strategies. Utilizing the latest proven tech stack in sales and marketing automation, we guide businesses on their path to success, bridging the gap between technical excellence and maximum commercial potential.
We provide a set of latest stack tools and services that are proven to support tech and services companies to commercialize their products and services and level up to the next step of growth. We have honed our abilities to effectively communicate the value of products and services, ensuring that our clients achieve maximum commercial potential.
Our expertise is rooted in leadership experience, blended with hands-on expertise on international accounts.
Our Expertise
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Leadership 10+ years
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Technology, Engineering, IT 15+ years
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Management Consultancy 10+ years
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Creative and Digital 5+ years
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Marketing B2B, Marketing, Digital Marketing 10+ years
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Field Sales, Business Development, Channel Sales 5+ years
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Event Management 3+ years
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Economics 5+ years
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Social Media 5+years
Our Team is equipped to deliver Strategy and tangible results
Our Values
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Use technology to work smart
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Communication
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Transparency
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Care about the business of the customer
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Accountability and ownership
Our approach
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Business Development should be meaningful and easy.
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Sales is all about creating and communicating your message to the right market
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Marketing Should be strategic and frictionless
Founder
Anni Panagiotopoulou
Anni, the Founder and Managing Director at Slash, loves creating value through the convergence of business and technology and empowering companies to unlock their next level of success.
Her international expertise lies in business development and product commercialization, focusing on companies leveraging cutting-edge technologies like web3, blockchain, IoT, robotics, and automation.
Holding dual master's degrees in Mechanical Engineering from Aristotle University of Thessaloniki and Strategy & Supply Chain Management from Rotterdam School of Management, Anni bridges the gap between commercial and technical aspects with finesse. Her consultancy spans a wide range of topics, including sales and product strategy, as well as enterprise architecture for growth and revenue.
Actively engaged in the tech community, Anni co-organizes the Athens Bitcoin & Blockchain Tech Meetup, teaches Blockchain at the academy Indifi, and manages the Greek Blockchain Network. She also hosts a weekly column on technology, innovation, and entrepreneurship on the TV100 show "Ta Kathekasta." Anni is an energetic member of the Technology Circle of LeanIn and the Greek Women Do Tech organizations.
Anni is born and raised in Thessaloniki, a city she holds dear at heart.
Slash Team
Maria Hatzi
Maria is a seasoned marketing professional based in the Netherlands with a focus on European market strategies. With 10 years of experience in the field, Maria has honed expertise in crafting and executing go-to-market strategies tailored for sectors including cybersecurity, cloud, services, and distribution channels.
Throughout her career, she has had the privilege of collaborating with global IT giants and ambitious scaleups, guiding them to successful product launches and expansions across Europe. Known for her hands-on approach and deep understanding of market dynamics, Maria has gained through her experience with enterprise, SMBs, Startups, and local businesses. When Maria isn't strategizing, She’s likely hosting epic dinner parties, soaking up exciting life stories, or jet-setting on adventures around the globe. With dreams of a road trip through the US and Asia, Maria is always seeking new experiences and connections.
Elena Chinni
Elena, integrates her academic foundation in International European Economic Studies from the Athens University of Economics and Business with her artistic inclinations. As a marketing expert, she is a master in creating meaningful, well structured strategies for lead generation combined with impeccable skills tailoring communication to each target audience.
Apart from her contributions to Slash, she draws inspiration from photography. Her background in Economics together with her passion for photography, arts and visual communication has created a unique blend of skills and character, resulting successful strategies. Elena believes that fostering an environment of innovation and collaboration is essential for driving forward-thinking solutions and achieving sustainable growth. and loves the exploration of fine wines. When she's not busy innovating, you'll likely find Elena enjoying a glass of fine wine.
Hailing from Cyprus, she carries with her the spirit of an islander.
Aris Stamatoulis
Aris the Gen Z member of the team brings a fresh, modern view on sales and customer acquisition and retention strategies. With studies in Business Administration, experience in IT/Tech field sales, and a base in Portugal, Aris knows well how businesses operate and connect with people digitally and traditionally. Has background in managing and communicating with EU NGO organizations, and he is actively engaged in overseeing various youth events.
His expertise lies in ensuring smooth operations and effective communication within the organization, contributing to the seamless execution of projects and initiatives. Aris's dedication to empowering young individuals and his enthusiasm for community involvement make him an invaluable asset to the team at Slash.
We collaborate with industry-leading partners to deliver top-tier solutions. By leveraging their expertise, we enhance our services in product development, marketing, and business acceleration, ensuring our clients stay ahead in an evolving market. Our partners in product development and architecture bring over 15 years of experience across industries like Digital Marketing, Sports Betting, Automotive, and more.
Our Senior Product Managers have led global teams and delivered standout products across diverse sectors, making us the perfect partner to drive your product vision forward.
Why Join Slash?
At Slash, we're all about creativity, innovation, and embracing the future. We welcome individuals with diverse talents, backgrounds, and experiences to join us on this journey. Our team values synergy, mutual understanding, and collaborative support. We work autonomously, knowing when to ask for help, and we believe in nurturing individual talents and aspirations.
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